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41%

Travel businesses send automated mobile messages to travellers who have made a booking

83%

Travel brands using the technology find that these messages have improved customer satisfaction

97%

US travellers agree that notifications regarding their bookings are extremely useful

Influence the Mobile Traveller

Increasingly, mobile is becoming the key device for research and inspiration but what is best practice for brands to make the most of this critical phase? According to eMarketer, mobile offers are redeemed 10 times more frequently than print, so if you want to drive incremental revenue, a timely mobile offer, sent via SMS, email or push notification, could be the answer. Mobile marketing enables travel brands to build relationships with their customers and prospects anytime, anywhere, making it the ideal marketing channel for the travel industry.

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Deliver a Smooth Journey Experience

When it comes to good service, the travel industry has always had the edge over other consumer verticals. And in this new, digital age, that is proving no different as travel brands look to raise their game with innovative services facilitated by bots and mobile channels. However, security is a concern for businesses and consumers alike, especially when making transactions on a mobile device. Two-factor authentication (2FA) services, such as SAP Authentication 365 can help protect customer data with an additional layer of security.

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Plan for disruptions

Travel brands should be using channels such as social and mobile when disruption occurs. However, catastrophe comes in all shapes and sizes, and the way in which a company responds has to be tailored to the crisis. Often, companies have a strategy in place for big disasters, but don’t have a good operations plan for day-to-day and more local disasters and issues such as a car accident, bad weather or a fire drill. Use intelligent communication to reach employees, suppliers and customers at the right time and place, with SAP Intelligent Notification 365.

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Featured Solutions

SAP IoT Connect 365

Simplify IoT complexity through a single contract and connection

SAP Live Link 365

Build engaging solutions with our Programmable Digital Interconnect services

SAP Intelligent Notification 365

Leverage single API interface for enterprises to implement secure multi-channel engagement.

Latest Content

SAP IoT Connect 365 Overview Video

IoT connection made easier. Through the power of IoT and cloud-based services you can intelligently connect everyone, everything, everywhere.

Watch the video

Mastering Multichannel Mobile Engagement

David Murphy talks intelligent interconnectivity with Rohit Tripathi, general manager and head of products at SAP Digital Interconnect.

Learn more
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