To reach and engage customers, enterprises must communicate using the right channel at the right time. Depending on your customers’ needs and preferences, it may be better to select SMS, in-app push, or social media channels for a specific message. Yet not all messaging solutions are flexible enough to support multichannel digital communications.
SAP Social Channels 365 mobile service uses a single API and connection to integrate multiple channels. Enterprises of any size and type can send the right messages, at the right time, using the channels preferred by customers or most appropriate for the message.