How MNOs Can Maximize Monetization of A2P and P2P Messaging
In recent years, mobile network operators (MNOs) and mobile virtual network operators (MVNOs) have undergone a turbulent phase in terms of revenues. While network expansion demands have increased CAPEX and OPEX, revenues have not been proportional with voice and messaging usage, decreasing after 2012 while over-the-top (OTT) services have grown almost exponentially. Mobile broadband and data usage has risen proportionally with the demand for OTT services to a point where MNOs and MVNOs feared relegation to wireless and mobile bit pipe providers.
Read this whitepaper to learn how securing messaging services is the key to maximizing monetization.
Shahzad Ismail Community Manager – SAP Digital Interconnect