How MNOs Can Maximize Monetization of A2P and P2P Messaging
In recent years, mobile network operators (MNOs) and mobile virtual network operators (MVNOs) have undergone a turbulent phase in terms of revenues. While network expansion demands have increased CAPEX and OPEX, revenues have not been proportional with voice and messaging usage, decreasing after 2012 while over-the-top (OTT) services have grown almost exponentially. Mobile broadband and data usage has risen proportionally with the demand for OTT services to a point where MNOs and MVNOs feared relegation to wireless and mobile bit pipe providers.
Read this whitepaper to learn how securing messaging services is the key to maximizing monetization.