What are the best practices for MNOs to monetize Enterprise Messaging?
The best practices for MNOs to monetize enterprise messaging are as follows:
Implement SMS Firewall Managed services to enjoy proactive protection and updates on global threats
Review filters configuration at list on a weekly basis.
Mitigate costs bypass over fair pricing and small delta between international and domestic termination rates.
Don’t enable International messaging termination over domestic links
Control IP links traffic by contractually limiting access to your network to a predefined white-list of originating addresses, for example, Facebook, 1234, etc.
Define as ‘International’ all SMS from OTTs (Facebook, Google, etc. ..) and from Enterprises with legal address outside the OpCo’s country.
SAP Digital Interconnect can help you to structure your operational and business strategies to best monetize your A2P traffic and to provide you with the best tools.
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