BrandZ Ranking 2019: SAP Is Again Germany’s Most Valuable Brand, Now Tops the European Ranking
SAP tops the BrandZ German brand value ranking for thesecond year in a rowand is now Europe’s most powerful brand for the first time too:
Repeating its 2018 success, SAP has once again earned the top spot in the BrandZ Most Valuable German Brands in 2019. Year-over-year, the company has increased its brand value by four percent to $50.9 billion, making it Europe’s most valuable brand for the first time as well.
The renowned BrandZ brand value ranking is released annually by UK communications services group WPP and global research agency Kantar Millward Brown. It is based on data from more than 650,000 consumers and professionals in 31 countries.