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Glossary A

Glossary A

A2P

Application to Peer messaging

 

A2P Control Protocol

Application to Person. A protocol developed by SAP Mobile Services that is used to facilitate the confirmation of a wireless subscriber’s intent to purchase multimedia from a VASP.

 

Account ID

Account ID - SAP Mobile Services customers are issued a unique Account ID when their account is first set up.

 

Acknowledgement

An acknowledgement is a confirmation received from the handset or SMSC. Conversely a notification is a confirmation used within the Hub when SAP Mobile Services send to a customer.

 

Acquisition Rate

Percentage of respondents who opted in to participate in a mobile initiative/campaign. Acquisition rate = total participants/total audience.

 

Ad Impression

An advertisement impression transpires each time a consumer is exposed to an advertisement (either prepended or appended to an SMS message, on mobile web or web page, within a video clip, or related media).

 

Affiliate Marketing

A process whereby a Content Provider provides financial consideration to one or more persons or entities in exchange for their agreement to offer Content Providers’ products and/or services to users.

 

Aggregator

An aggregator is an organization that acts as a middleman between application and content providers, and mobile carriers. Provides message traffic throughput to multiple wireless operators or other aggregators; provides mobile initiative campaign oversight, and administration, as well as billing services.

 

Alerts

Notifications, typically in the form of a text or multimedia message, containing time-sensitive information (event details, weather, news, services updates) that are pushed to a mobile subscriber who has opted-in to receive this information. Note: If the mobile subscriber has not opted in to receive said information, the notification would be considered SPAM.

 

AM

Application Messaging (A2P)

 

AM ProdOps

The Application Messaging (A2P) ProdOps Team

 

API

See Application Programming Interface (API)

 

Application Manager

Application Manager is a web interface that allows customers to set up a range of mobile application services such as:

  • configure a variety of campaigns, such as voting, trivia, competitions, subscription, alerts and broadcast services
  • modify campaign parameters
  • build a subscriber database exporting the participant/end user list from each campaign
  • monitor campaign progress and traffic volumes
  • create and upload mobile content, including text, images, sounds and rich mobile applications for delivery via SMS, MMS, and WAP
  • set up competitions
  • issue mobile alerts
  • other mobile content services.

 

Application Programming Interface (API)

A computer-based source code interface used to support requests for services. In this case, requested services handle inbound and outbound message interactions.

 

Application Server

The server where the customers MT message submission is received. It is only a firewall or a load balancer between the Customers server and the Application Server.

 

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3 of 3
Last update:
‎02-25-2014 07:15 AM
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