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Webinar - Demystifying Rich Communication Services (RCS) – the Next Generation of Messaging

Demystifying Rich Communication Services (RCS) – the Next Generation of Messaging

Date: Tuesday, October 8 - 4:00 PM-5:00 PM CET


Watch a replay of the Webinar


Bill Dudley – Group Director, Industry & LoB,
                      SAP Digital interconnect
Gavin Patterson  –  Chief Data Analyst,
Dario Betti – CEO,
                      Mobile Ecosystem Forum 

Are you ready for the next generation of messaging that will help your brand and enterprise improve conversations with customers. 

RCS, as the successor to SMS has continued its slow and steady rise as a legitimate channel for consumer engagement.  By the end of this year, there will be several countries with near or full RCS business messaging coverage. Join us as we take some of the mystery out of RCS, outline the realities of this channel, look at some predictions, and then explore how businesses and brands can leverage RCS to benefit themselves and consumers.

What you can expect from this session:

  • Analyst insights on the market trends including Growth in P2P and A2P RCS users, Impact of Google Guest and RCS revenues and the opportunity for new business models
  • Industry inputs
  • What is the opportunity for your business and how can you make the most of this channel

Who should attend :

  • Media professionals, Marketing and content leads
  • IT infrastructure leads, Mobile Messaging leads
  • Chief Marketing Officers.


 Watch a replay


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