Bill Dudley – Group Director, Industry & LoB, SAP Digital interconnect Gavin Patterson – Chief Data Analyst, Mobilesquared Dario Betti – CEO, Mobile Ecosystem Forum
Are you ready for the next generation of messaging that will help your brand and enterprise improve conversations with customers.
RCS, as the successor to SMS has continued its slow and steady rise as a legitimate channel for consumer engagement. By the end of this year, there will be several countries with near or full RCS business messaging coverage. Join us as we take some of the mystery out of RCS, outline the realities of this channel, look at some predictions, and then explore how businesses and brands can leverage RCS to benefit themselves and consumers.
What you can expect from this session:
Analyst insights on the market trends including Growth in P2P and A2P RCS users, Impact of Google Guest and RCS revenues and the opportunity for new business models
What is the opportunity for your business and how can you make the most of this channel