Discover opportunities for operators in a declining P2P environment
Messaging has been a significant and growing revenue stream for mobile operators for decades. As other forms of messaging emerge, SMS growth has slowed, and in some cases reversed, but classifying it a “legacy” service is underserved. Its universal reach, reliability, and low cost still make it an effective and efficient employee and customer engagement channel.
Few operators are maximizing their application-to-person (A2P) messaging potential or actively facilitating its growth
A2P messaging is projected to grow at 8% CAGR from 2015 to 2018
SMS firewalls are driving higher-quality interconnections and more revenue from grey A2P traffic
Nearly 1 billion cellular machine-to-machine (M2M) connections will exist worldwide by 2020
To learn more, click here to download the whitepaper created through our partnership with Ovum.
Arti Yadav, Director, Strategic Go-To-Market projects