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Community Manager
Community Manager

Placing Messaging at the Heart of Enterprise Customer Communications

The digital economy is changing how enterprises and their customers communicate and interact with each other. Mobile messaging is a key enabler of this transformation and its being integrated into an increasing number of business processes and applications to improve customer acquisition, service, and retention, increase revenue and loyalty, and reduce costs:

 

  • Consumers are using more over-the-top (OTT) “chat apps” but SMS remains an effective channel
  • Intelligent notification platforms can autonomously select the best mobile channel and escalate message routing
  • Low-cost messaging providers may expose enterprises to latency, non-delivery, and fraud risks
  • Billions of Internet of Things (IoT) connected objects will use messaging to collect and share data with organizations and management systems

To learn more, click here to download the whitepaper on Mobile Messaging for Enterprises created through our partnership with Ovum.

Shahzad Ismail
Community Manager – SAP Digital Interconnect
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