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Realizing the Enterprise Messaging Opportunity

Discover opportunities for operators in a declining P2P environment


Messaging has been a significant and growing revenue stream for mobile operators for decades. As other forms of messaging emerge, SMS growth has slowed, and in some cases reversed, but classifying it a “legacy” service is underserved. Its universal reach, reliability, and low cost still make it an effective and efficient employee and customer engagement channel.


  • Few operators are maximizing their application-to-person (A2P) messaging potential or actively facilitating its growth
  • A2P messaging is projected to grow at 8% CAGR from 2015 to 2018
  • SMS firewalls are driving higher-quality interconnections and more revenue from grey A2P traffic
  • Nearly 1 billion cellular machine-to-machine (M2M) connections will exist worldwide by 2020

To learn more, click here to download the whitepaper created through our partnership with Ovum.

Arti Yadav,
Director, Strategic Go-To-Market projects
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