Placing Messaging at the Heart of Enterprise Customer Communications
The digital economy is changing how enterprises and their customers communicate and interact with each other. Mobile messaging is a key enabler of this transformation and its being integrated into an increasing number of business processes and applications to improve customer acquisition, service, and retention, increase revenue and loyalty, and reduce costs:
Consumers are using more over-the-top (OTT) “chat apps” but SMS remains an effective channel
Intelligent notification platforms can autonomously select the best mobile channel and escalate message routing
Low-cost messaging providers may expose enterprises to latency, non-delivery, and fraud risks
Billions of Internet of Things (IoT) connected objects will use messaging to collect and share data with organizations and management systems
To learn more, click here to download the whitepaper on Mobile Messaging for Enterprisescreated through our partnership with Ovum.