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Saudi Arabian Operators implement tighter controls over A2P messages

Saudi Arabian Operators implement tighter controls over A2P messages

Please note the following changes to URL registration, sender ID and rules on the message body for messages sent to Saudi Arabian Operators.

 

URL Registration and Rules on message body

  • URL registration is required for URLs contained in the message body. Non-registered URLs will be filtered and not get delivered.
  • Shortened URLs are forbidden, i.e. URLs generated by URL shortening services, such as bitly or goo.gl., for example:https://bit.ly/2vagpaA, would not be allowed.
  • If you registered the URL example.com, and it was operator approved, the message body would need to only include www.example.com or http(s)://www.example.com/xxxx. If you tried to send a message body with the URL news.example.com, the SMS would not be delivered, as the subdomain "news" had not been registered. Both subdomain and domain name must match what has been registered.
  • URL registration is different from sender ID registration, which means that if a sender ID got approved, it does not mean that the same sender can use any URL in any future campaigns.

Sender ID Registration:

  • All sender IDs must be registered both for Promotional and Transactional traffic, otherwise delivery will be unsuccessful.
  • Promotional SMS must contain “-AD” on the sender ID; not “AD” or “ AD” (with space).
  • The total length of the TPOA must not exceed 11 characters for Transactional SMS.
    • For Promotional SMS, “-AD” will be included as part of the 11 characters.
  • Default/General/Generic sender IDs are not permitted.

Please contact your SAP Digital Interconnect Account Manager if you have any questions.

 

 
Version history
Revision #:
3 of 3
Last update:
‎09-18-2019 06:40 AM
Updated by: