The Mobile Commerce Compliance Handbook presents a unified standard of compliance for mobile carrier billing, and promotes a marketplace in which consumers may choose to purchase high-quality products and services using their mobile phones. Mobile carriers, service providers, and brands can build dynamic connections with consumers by providing a transparent purchase experience in which users feel confident regarding the security of their personal information and the value of the products they receive.
The Mobile Commerce Compliance Handbook improves on previous versions of the CTIA Playbook by achieving the following objectives:
Clarify and unify industry compliance rules
Reinforce consumer protections around opt-in, privacy, and customer care
Speed and simplify deployment of healthy mobile campaigns.
Click the attachment below to view the CTIA Mobile Commerce Compliance Handbook v1.3.