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Community Manager

United Arab Emirates SMS Guidelines

UAE Flag.png


United Arab Emirates Country Overview

View Disclaimer



United Arab Emirates (UAE)


Middle East

International Country Code


Mobile Country Code

424, 430, 431

ISO Code


Mobile Operators

UAE has three main mobile operators:

  • Etisalat
  • DU
  • Virgin Mobile – this uses ranges from DU.


Service Guidelines


Mobile Number Portability (MNP)


Service offered (SC/LC)

Only Short Codes are allowed.

Does customer need to have shared/dedicated SC?


2 Way Services (MO/MT)


Handset Delivery Receipts






Supported encoding


Unicode Support



TPOA (Sender ID)

Alpha Numeric TPOA is supported up to 11 characters.

Only the following special characters are approved for use in TPOAs:

  • Spaces ' '
  • Exclamation Point '!'
  • Period .'
  • Dash '-'

Generic Sender IDs are NOT supported.

Dynamic TPOA available?


TPOA Registration needed and what are the average delays?

YES – Sender ID should be registered. Unregistered Sender IDs will fail.

To register the sender ID over international route you need authorization letter from sender ID owner or from the aggregator if indirect. Letters templates can be obtained from procurement.

For local route sender ID registration, you will need a signed SAP MENA NOC letter to be shared with the application. SAP CM and procurement will help in creating and signing the NOC letter.

Contact your SAP Digital Interconnect Account Manager for further information.

Specific TPOA comments



Regulatory Compliance


Differentiation between Marketing vs Transactional traffic?


Opt-in/Opt-out requirements

Promotional traffic will need consent from end users.

An opt out mechanism (i.e. STOP) should be provided for end users to stop receiving campaigns.

Regulatory Information

It is the customer’s responsibility to comply with all the rules and regulations as stated in the Code of Conduct and as specified by the operators themselves. Please refer to the material published by the relevant regulatory bodies.

Further References

The following industry body websites also contain useful information which may be of interest to the customer:

SAP Digital Interconnect Contact


Disclaimer: The Country SMS Guidelines do not constitute legal advice. By providing you with these Country SMS Guidelines, SAP Digital Interconnect makes no assurances regarding the legal compliance of your use of the SAP Digital Interconnect services and any application built using SAP Digital Interconnect’s APIs, nor about the correctness or completeness of these Country SMS Guidelines, and SAP reserves the right to at any time amend or withdraw the Country SMS Guidelines. These Country SMS Guidelines do not relieve you from educating yourself about, and abiding by, all compliance obligations applicable to your specific use of the SAP Digital Interconnect services and any application built using SAP Digital Interconnect’s APIs.


See below for a pdf version of this document:


Shahzad Ismail
Community Manager – SAP Digital Interconnect
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