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Pakistan SMS Guidelines

Pakistan flag.png

 

Pakistan Country Overview

View Disclaimer

 

Country

Pakistan

Region

Asia

International Country Code

+92

Mobile Country Code

410

ISO Code

PK

Mobile Operators

Pakistan has four main mobile operators:

  • Jazz (includes Warid)
  • Telenor
  • Zong
  • Ufone.

 

Service Guidelines

 

Mobile Number Portability (MNP)

YES

Service offered (SC/LC)

Short Codes and Long Codes are allowed

Does customer need to have shared/dedicated SC?

NO

2 Way Services (MO/MT)

YES

Handset Delivery Receipts

YES

Campaign/TSS?

YES

DLR

YES

Supported encoding

N/A

Unicode Support

YES

TPOA

TPOA (Sender ID)

Alphanumeric TPOA up to 11 characters are supported.

Dynamic TPOA available?

YES

TPOA Registration needed and what are the average delays?

YES. TPOA registration is required.

The registration process can take 3-5 days.

Specific TPOA comments

TPOAs must be up to 11 characters in length.

Unregistered TPOAs may fail.

 

 Regulatory Compliance

 

Differentiation between Marketing vs Transactional traffic?

NO

Opt-in/Opt-out requirements

NO

Regulatory Information

It is the customer’s responsibility to comply with all the rules and regulations as stated in the Code of Conduct and as specified by the operators themselves. Please refer to the material published by the relevant regulatory bodies.

  • Ufone Pakistan does not deliver Promotional/Marketing traffic after 8:00 PM Pakistan time.

Further References

The following industry body websites also contain useful information which may be of interest to the customer:

SAP Digital Interconnect Contact

sapdigitalinterconnect@sap.com

 

Disclaimer: The Country SMS Guidelines do not constitute legal advice. By providing you with these Country SMS Guidelines, SAP Digital Interconnect makes no assurances regarding the legal compliance of your use of the SAP Digital Interconnect services and any application built using SAP Digital Interconnect’s APIs, nor about the correctness or completeness of these Country SMS Guidelines, and SAP reserves the right to at any time amend or withdraw the Country SMS Guidelines. These Country SMS Guidelines do not relieve you from educating yourself about, and abiding by, all compliance obligations applicable to your specific use of the SAP Digital Interconnect services and any application built using SAP Digital Interconnect’s APIs.

 

See below for a pdf version of this document:

 

Shahzad Ismail
Community Manager – SAP Digital Interconnect
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