SAP Digital Interconnect is expanding the ability for consumer platforms (such as SAP Marketing Cloud) to engage using multiple channels such as SMS, In-app Push, social channels and email using a single in-house service.
With current customer management tools, companies are able to amass an incredible amount of data about travelers’ preferences and choices, allowing them to customize their offerings to different traveler types.
In the mobile industry, 2018 certainly did not disappoint in terms of trending activity. The T-Mobile acquisition of Sprint (still pending as of this writing), 5G,IoT, rich communications services (RCS), and network neutrality were dominant themes throughout the year.
WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways that marketers can reach today’s consumers. While there is no shortage of channels that a company can use, there is a major challenge – how can today’s marketers wade through the noise and communicate in a trustworthy, meaningful, and impactful way thatresonateswith consumers?
Retail banks need to get the message: Short message service (SMS) technology is a critical component of mobile customer engagement. The integration of SMS into the comprehensive mobile customer experience is something consumers want.