Businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients.
Retail banks need to get the message: Short message service (SMS) technology is a critical component of mobile customer engagement. The integration of SMS into the comprehensive mobile customer experience is something consumers want.
Receipt of SMS messages from a previously unknown or unexpected long code is no different than receiving a message from a previously unknown or expected email address. At best, it may be recognized; however, at worst, it could be a phishing attack. There is no legitimacy. With SMS Short codes, you have some measure of confidence that the message is legitimate as the sender is likely recognized. In fact, if an organization is sending important, time sensitive messages such as 2FA codes, then we would recommend that the originating address of the SMS messages should be an easy-to-remember and recognize short code.
April 24th, 2015 ushers in a new era of the Apple Watch. As many others did, I watched with anticipation, the March 9th Spring-forward Apple announcement that included information about the Apple Watch. Apart from the availability and pricing, little new information was provided that we really didn’t already know. As I review a large number of tweets, opinions, and articles, the first results indicate a very mixed set of views (from extremely positive to extremely negative [“the iFlop”]).
84% of Facebook’s daily users access it from a mobile phone and 86% of monthly users also access it from mobile. Twitter is the “SMS of the internet”, with its 140 character limit for a tweet; it can fit in an SMS even a retweet can. 80% of all its users are on mobile. It is evident that mobile continues to be the strongest driver for growth for social networks. But, what is not so evident is mobile isn’t just about apps for social networks.
Research by Ovum suggests Mobile Operators are at risk with as many as half of their customers could churn over the next 12 months due their needs not being met. Customers are becoming increasingly more demanding in terms of the mobile service they receive and as we are fast approaching 2015, mobile operators – and all organisations - need to take this as a warning and make customer-centricity their focus in order to keep customers loyal.
In conversations with a colleague in the board room or your friend at the dinner table, the most important thing you can do is be an active listener. Executive leadership workshops advocate that managers need to be better listeners, but I say we need to go further: Companies need to be active listeners.
Transportation is an important activity in our everyday lives – if we aren’t driving a car, we’re on a bus, waiting for a train or taxiing on the runway. It’s also one that is subject to last minute changes and disruption and as such, it’s essential we have access to real time updates at our fingertips.