Why is it important that SMS messages are routed correctly? The global SMS ecosystem consists of separate, logical Application-to-Person (or A2P) connectivity network – one where mobile network operators (MNOs) have approved, and in many cases, monetized, this type ofmostly commercial and non-human generated traffic. Traditionally, the A2P network uses separate connectivity from the general conversational or Person-to-Person (or P2P) connections. Thereasons for this are numerous; however a significant reason is that it helps to control spam andgrey routetraffic over the P2P networks.
In conversations with a colleague in the board room or your friend at the dinner table, the most important thing you can do is be an active listener. Executive leadership workshops advocate that managers need to be better listeners, but I say we need to go further: Companies need to be active listeners.
Today, I believe mobile-first should rank as one of the top attributes of any online marketplace; however, enabling social interaction must also be considered as it can add a personal element to what has been (until now), a mostly impersonal buying experience