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Moderator
Moderator

SAP Digital Interconnect’s Marut Gaonkar, product manager, and Arti Yadav, director marketing, explain the importance of communicating with consumers over social messaging apps

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SAP Digital Interconnect Employee

WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways that marketers can reach today’s consumers. While there is no shortage of channels that a company can use, there is a major challenge – how can today’s marketers wade through the noise and communicate in a trustworthy, meaningful, and impactful way that resonates with consumers?

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