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Moderator
Moderator

Until the early 2010’s, SMS was only relevant around mobile telephone numbers.  In many parts of world, that is still the case; however, in the United States, text-enabled landlines and toll-free numbers are now a big business.  HeyWire (acquired by Salesforce a few years ago) and ZipWhip (still relevant today), were two of the pioneers along with SAP Digital Interconnect, in making texting more than just a mobile phone capability. “Text or Call” a phone number is now commonly used and should be kept in mind as businesses further leverage the mobile messaging channels.

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