Communications-platform-as-a-Service, or CPaaS, is a relatively new concept, but for anyone trying to harness the ever-growing number of channels and meet the expectations of the modern experience economy and customer, it is increasingly becoming a necessity.
Businesses are clamoring to include mobile messaging as part of their consumer outreach. As has been stated many times, many places, an SMS message is typically read within the first few minutes of receipt, by over 90% of the recipients.
No matter how well prepared your business is, the truth is that life is unpredictable – and every now and then, things will inevitably go wrong. It could be something as commonplace as a power outage, or as major as a fire. Whatever the case, the important thing is being able to respond quickly, in the right way, in order to safeguard both your business, employees, and in some cases, your customers.
You’ve likely heard of the API Economy – it’s a concept which has grown in recent years to become a vital part of the technology landscape. But what exactly does the term mean, and what impact could it have for your business?