It’s no secret that our world is becoming increasingly connected. People, cars, robots, and various other machines responsible for connected devices are expected to reach the billions within the next few years. No surprise, then, that Internet of Things (IoT) connectivity implementation and adaptation is top of mind for both enterprises and operators.
The Internet of Things promises unprecedented connectivity among people, machines, and things—which comes as no surprise considering today’s technological landscape. However, to take advantage of this opportunity and to thrive in the IoT world, enterprises must plan and prepare for the challenges that accompany this vast opportunity, well before they arise.
The Internet of Things (IoT) holds incredible opportunities for businesses, their partners, and end users, and much of its promise hinges on connections that exchange data and automate processes without human intervention. Cellular connectivity plays a key role with nomadic devices enabling a wide range of IoT technology.
Receipt of SMS messages from a previously unknown or unexpected long code is no different than receiving a message from a previously unknown or expected email address. At best, it may be recognized; however, at worst, it could be a phishing attack. There is no legitimacy. With SMS Short codes, you have some measure of confidence that the message is legitimate as the sender is likely recognized. In fact, if an organization is sending important, time sensitive messages such as 2FA codes, then we would recommend that the originating address of the SMS messages should be an easy-to-remember and recognize short code.
When we talk about the consumer we really mean the shopper and shopping is now no longer just the moment of purchase. Brands and their Advertising agencies must look further to track and understand the changes in shopping behaviors.