Often, I scratch my head and wonder, “How relevant is SMS in 2018, which also marks the 25th birthday of text messaging?”
Looking at my SMS inbox, my gut feeling is that SMS is still relevant. Could it just be me, blindly and deeply attached to text messaging as a mobile messaging industry veteran of fifteen years?
The data says no, it’s not just me.
While numerous studies can be cited, nearly all of them boast an open rate of over 90% when it comes to SMS, and most of those are opened within the first three minutes. Despite these powerful numbers, most businesses aren’t utilizing text messaging to engage or communicate with their customers.
Those statistics look like a good reason to have a birthday celebration of SMS rather than a revival party.
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