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Text alert from consumers: Mobile messaging matters in retail banking

SAP Digital Interconnect Employee
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Retail banks need to get the message: Short message service (SMS) technology is a critical component of mobile customer engagement. The integration of SMS into the comprehensive mobile customer experience is something consumers want.

 

Mobile has become a key component in the overall retail banking customer engagement strategy. While the technology has had starts and stops, the trend continues to demonstrate that customers are flocking to their mobile devices to interact with their bank. Analysts and banking experts agree that mobile has seen significant year-over-year growth and influence in banking engagements, where now most retail banks are seeing anywhere from 50-70% of their customers using mobile banking and other mobile-related services.

 

Click here to read the full blog.

 

About the Author
Russ is the General Manager, Communications Products and Technology at SAP Digital Interconnect. In this role, he leads the drive for innovation in new products and cloud services that intelligently connect and engage enterprises with people and things. Russ has a broad technology background ranging from database internals to telecom and is passionate about new technology solutions to real business problems. Prior to joining SAP, Russ held executive positions in product management and development at two startup companies in data management and mobile communications.
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