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Simple, secure banking with SMS

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SMS, it isn’t a new tool or as flashy as certain new apps which are available on mobile devices these days. However, it is simplistic, cost effective, and puts customer service at the forefront. For these reasons it is the perfect platform for many businesses, in particular the finance sector.

 

Through the power of SMS, banks can make their services more streamlined and effective, meaning customers are happier with the services they are offered and also help them manage their finances on a day-to-day basis. It is also a service which consumers are positively embracing and welcoming onto their handsets.

 

For example, SMS allows customers to get quick and regular balance updates straight to their handset, without the need to rely on an internet connection or password to gain access – it is safe and secure, but most importantly convenient. Likewise if something happens with your account such as fraud, the bank is able to send a text alert in real-time requesting a call back from the customer.

In fact SMS is so secure that it is the perfect platform for generating one-time two-factor authentication passwords for accessing sensitive data and documents. This form of authentication is cost effective for organisations and through the mobile network can be generated in a matter of seconds – speeding up consumer requests and making the banking process as easy as possible – whilst giving customers quick and convenient access to their sensitive banking information.

 

A recent poll actually showed that 82% of consumers consider SMS as an effective secure service. As a result of level of security 78% of consumers also stated that they would like to have more interaction with their bank via SMS. This shows that there is not only huge benefits for the financial sector to explore SMS in more detail, but also that there is vast consumer demand for the communication method to be more widely used for daily interaction.

 

By introducing more SMS activity into their daily services banks can not only communicate quickly and securely with their customers, but they can also ensure that they are always connected to them and never be further than pocket distance away – internet connection or not.

 

To find out more from the research about the financial sector or any of the other industries, such as logistics, transport and social media download the full report: www.sap.com/SMS-advantage.

4 Comments
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About the Author
Michael May, based in Singapore, heads up the Sales and Support team across the APAC region. Michael was the country manager for Australia, New Zealand and the Pacific Islands before moving to Singapore two years ago as Regional Director for Enterprise Sales APAC, including Head of global banking. Michael has a wealth of experience in sales and team management, robust sales track record in the banking and telecom market, including solution selling.
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