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Integrated email service from SAP Digital Interconnect is a critical last-mile connect for SAP Marketing Cloud

SAP Digital Interconnect Employee
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Beginning 2nd half of 2016 SAP Digital Interconnect, added email as an API led digital business service to our portfolio, expanding the ability for consumer platforms ( such as SAP Marketing Cloud) to engage using multiple channels such as SMS, In-app Push and email using a single in-house service.

 

Why Email?

Email offers some unique channel advantages:

  • Email  boasts the highest number of worldwide users ~4 billion
  • New public cloud driven businesses increasingly use a JSON/ RESTful API based email service
  • Despite social networks and messaging platforms commanding ever-increasing subscription, email continues to be a highly relevant communication channel with a low cost per engagement. For example, consider the below statistics on cost per engagement (tabulated based on internal and industry research)

Industry estimates

 

  • Finally, Using email & SMS in conjunction is a great way to optimize engagement with SMS providing the benefit of immediacy in engagement ( >90% read rate within 30 minutes of receiving an SMS).

In line with a “One SAP” approach; email from SAP Digital Connect is also pre-integrated with SAP Marketing Cloud(For SAP Marketing Cloud 1608 or younger and SAP Hybris Marketing (On-Prem) 1602 or younger), offering SAP customers a seamless One SAP experience. SMS capabilities are already integrated with SAP Hybris Marketing Release 1502 or younger.

 

An end-to-end view of how this comes together is pictorially represented below:

 

An End-to-End service 

 

 

For SAP Marketing Cloud customers; getting started with email is easy

With a few provisioning steps ; the tenant is up and running to execute an email campaign. Here is a quick overview:

 

 

1 Subscriber list management is critical for local regulatory and data privacy requirements.

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Along with SMS and in-app push; email from SAP Digital Interconnect is a great way to optimize consumer engagement. While Email comes pre-integrated as a service with SAP Marketing Cloud ( with 100+ customer adoption and 70+Million emails monthly) ; the service can also be plugged into any other consumer platform or application using the email API from SAP Digital Interconnect.

 

For more information or if you have any questions, click the Reply button (below) to reply to this article or click the Contact Us button on the left side of this page.

 

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