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How to understand your travel customers and their needs

SAP Digital Interconnect Employee
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With current customer management tools, companies are able to amass an incredible amount of data about travelers’ preferences and choices, allowing them to customize their offerings to different traveler types.


Personally, I can be a bit finicky when it comes to my air travel, the hotel in which I stay, and where I dine on the road. Some would call this “high maintenance,” but I prefer to call it “confidence in knowing what I like.” We all have preferences when we travel, so it’s important to understand your traveler customer and their needs.


Click here to read the full blog on the Future of Customer Engagment and Commerce magazine.