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How to talk to your customers, not at them

SAP Digital Interconnect Employee
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WhatsApp, WeChat, Facebook Messenger, Instagram stories, and a plain old text message – those are just a few of the ways that marketers can reach today’s consumers.

 

And while there is no shortage of channels that a company can use, there is a major challenge – how can today’s marketers wade through the noise and communicate in a trustworthy, meaningful, and impactful way that resonates with consumers?

 

Engaging messaging starts with learning about the personal, individual preferences of consumers and what makes them tick.

 

Click here to read the full blog in the Future of Commerce digital magazine.

 

 

About the Author
Rohit Tripathi is Global Vice President and General Manger, SAP Digital Interconnect, and brings with him over 20 years of experience in software and business operations. In his current role, Rohit focuses on bringing to market value added solutions that help SAP Mobile Services customers get more engaged, secure and gather actionable insights in the Digital World. Rohit also serves on the North American Board of Directors for Mobile Marketers Association. Previously, Rohit held various leadership positions at SAP in the area of technology and products. Prior to joining SAP, Rohit was with The Boston Consulting Group where he advised senior executives of Fortune 500 companies on business strategy and operations.
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