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2019: The Year Mobile Operators Need To Finalize RCS Plans

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So here we are in the first quarter of 2019, and Mobile World Congress 2019 is coming soon. Where will RCS go this year, and how can we help make it take off?

 

Remember Joyn? That was a marketing brand established by the GSMA back in 2012, after the release of RCS-E – a simplified version of the standard called Rich Communications Service, or RCS (here’s a link to the latest GSMA RCS page).

 

In fact, the RCS technical standard goes back to its first release in 2008. Between 2008 and RCS-E in 2011, there were multiple releases with no real mobile operator support. In those days, RCS was complex and fragmented and did not do well at all. In short, it failed. One of the few telcos that launched a Joyn-branded RCS program and one of the last to shutter that service was in South Korea. Those 2012-2013 iterations of RCS made many skeptical of the service – and many remain understandably pessimistic to this day.

 

Click here to read the full blog on Digitalist magazine.

 

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About the Author
William Dudley has almost 30 years of experience building and managing telecommunications network infrastructure. He defines SAP Digital Interconnects’ global solutions strategy within the mobile ecosystem, focusing on solutions for messaging, next-generation networks (LTE, IPX), and mobile consumer engagement. As mobile evangelist, he communicates through both internal and external publications and is active in industry groups.